So you want to join our industry? Hats off to you! Here are 4 tips for success as an event producer and experiential marketer:
THE SHOW WILL GO ON WITH OR WITHOUT YOU
That’s the thing about events, regardless of if you “feel ready”, an event day approaches quickly… like a birthday or a wedding. There’s really no going back once you’ve signed the contract on a venue, have finalized catering and ordered your flowers. Your job as an event producer is to foresee every issue to the best if your ability, and to prepare for the worst, knowing the outcome will be the best.
ALLIGATOR SKIN IS SEXY
This industry isn’t for the weak skinned and faint of heart. It’s hard, and it’s not as glamorous as one may think. While you may be walking the red carpet at the GRAMMY awards, you’re also picking up trash from the same red carpet with your bare hands. Know that there are ups and downs. And hold on for the ride.
FINDING A BALANCE IS KEY
Event producers are an incredible breed. We’re not going anywhere until our work is done, even if it’s 1am and you’re alone in a big scary office. It’s important to know your limits and to practice balance before you burn out. Know when to say yes but don’t forget how to say no. Both are equally important in this industry.
YOUR BEST IS ALWAYS ENOUGH, I PROMISE
I mean it. Your best is incredible. You should be proud of your best. Certain clients are impossible to make happy on event day (or any day). Just know that you did your best, and that’s pretty great. In this industry, as in life, perfection is a myth. Growth is the goal. The best we can do is problem solve, and hide the flaws to create a mirage of a perfect event. Things will NEVER go as planned, not once. So your job is to plan to the best of your ability, and to be prepared to react as necessary to ensure a smooth event. Just to be clear: your best is absolutely enough. I promise.